WFTM Post 20

Commercials! This day in class we looked at a ton of presidential campaign and car commercials. Surprisingly, they were pretty similar in approach. It appears that no matter what your selling, whether it be a country leader or a transportation vehicle, the basic principles are the same. First you must know your audience, as in anything you create for mass consumption. Then you must sell the benefits of your product by using its features and attributes. The consumer market moves in a cycle by generation that undulates between conservative and liberal ideas. This is all determined simply by age. For example at the age of 20 we are rebellious and curious, therefore humans tend to be more open minded and liberal whereas 30 to 40 year old people mostly have families and steady jobs and develop a more conservative outlook on life.