Saturday, October 10, 2009
Language is one crazy crazy thing. Have you ever heard a commercial and immediately craved what they were selling? Or have you been reading a book and find yourself watering at the mouth when the author describes food? Chances are your reacting to dual coded language which is applying an adjective to a noun in order to evoke at least one of the five senses. Take for instance the word corn, it's a pretty boring word by itself but when you say 'crispy corn' or 'golden corn' 'creamy corn' all of these are examples of dual coded language. Pretty powerful stuff.