WFTM 21

Today we looked at McDonalds commercials. They also fall in line with the marketing schemes of cars and presidential candidates. What I found most interesting about these McDonalds commercials is how they followed their first demographic all the way up to now. There was a commercial that we had a particularly had time viewing, which may add to the reason why it is sticking out so much in my mind, called 'The New Kid'. This commercial was about the fathers of the 50's who had first started taking their kids to McDonalds and are now falling into the 60 to 70 year old age group. McDonalds is appealing to them and saying, "Hey, come work for us!" It's odd but seems effective. I've noticed in the past 10 years a steady rise of older people working at McDonalds as opposed to the usual 16 year old Awkward Austin.