WFTM 17

FEAR ME! We learned the key to advertising scare tactics. There are four major steps. First, introduce the threat and within this step you must make the threat serious, reiterate the severity, and paint vivid word pictures of said threat in action. Second you must demonstrate that the audience is at risk. "It will happen to YOU!" Third you must introduce the solution. Finally you must demonstrate that the solution is doable. Be prepared to be scared because I know how to push your buttons. :)