WFTM 27

More critiques! It seems that the best way to make a commercial is to focus. If you can hone in on one aspect of your product and then sum it up in one sentence, then you've got yourself a nice little package to sell. A commercial is concise! If you have more than one aspect to sell for your product then make a series of commercials, do not try to cram it all into one 30 second spot. So much gets lost because the viewer is overwhelmed with ideas. Keep it simple, keep it quick, sell the benefit. Do all of that, and you'll be rich in no time. :)